Hi I''m Fiona!
Creating emotional connections through strategy and
storytelling
The back story…
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I’ve been a word nerd and story lover most of my life.
It probably started when my dad read me The Hobbit and would do different voices for all the characters, capturing my imagination and leaving me begging for one more chapter before bed.
I went to Uni (coz you know, that’s what you’re supposed to do) and studied English Literature and gained a Masters degree before entering the world of art galleries. My days would be spent creating exhibitions to tell stories about the artworks. My job was to engage and educate a wide range of people through different platforms.
And so the love of storytelling grew…
After the birth of my little boy Ted, post-natal depression took hold and shook my life in a way that I wasn’t prepared for. I walked away from everything I had built over the previous 34 years and began a self-development journey of epic proportions to re-discover who I was and to find my true purpose.
Then, a serendipitous (which is my fav word!) encounter with an old friend got me writing again (both personally and professionally). I’d forgotten how much I love words and stories and being able to capture people's imaginations and hearts through those words.
So, I began writing for a living.
The story now…
I’m on a writing rollercoaster of craziness and lovin’ every second!
I’ve worked with some incredible clients over the past few years. And still do!
I love that I’m the bridge… the bridge between the fantastic service they provide and connecting them to the people they want to work with.
My tribe are usually coaches, therapists and an array of other wellbeing practitioners - because of my personal experience using these services, it means I’m shit-hot at writing for them!
My jam is creating copy for websites and launches… I bloody love a good sales page!
The business has grown into a hub of genius creativity as we’re now an agency. I get to work with other incredibly talented copywriters and an amazing creative content manager, so we can provide an all-encompassing service to you wonderful entrepreneurs.
And when I’m not tapping away at the laptop listening to Chillhop, you’ll find me with Ted outdoors, having adventures in the Lakes or curled up with a self-development book and a large glass of red.
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Want to get to know each other more?
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Let’s have a cuppa and a natter about your story
Testimonials
Fiona is nothing short of AMAZING!
Starting my new business as an online florist was an exciting but frightening prospect.
I knew I would need certain things like an online shop to help the business grow, but with my child and other commitments, I just didn't have the time.Fiona took that stress and hassle away from me which was amazing. She took time with me to get to know the business and the brand so she could create content for my website that truly captured the ethos of Gypsy Garden Blooms.